Kev Lawrence presenting a talk about website design and landing page tips, dressed in black holding paper

Hi, I'm Kev Lawrence

A web designer and automation expert for the world's leading coaches and fitness business mentors.

My fitness journey began eight years ago while I spent my days as a graphic designer, designing websites and marketing materials for various companies!

Long hours and a heavy workload meant I was spending 10+ hours a day sitting behind a desk.

As you can imagine, my health, posture and fitness were suffering. I knew I needed help…
This led me to hire an online coach, who just so happened to be the one and only Joe Parish!

We made a trade, I built his first website, and he coached me into the best shape of my life.

But, for me getting into incredible shape was only one part of my transformation…

While working with Joe, I met and interacted with many fitness professionals with an incredible passion and drive to help others...

I immediately resonated with this drive and passion.
Kev Lawrence and Joe Parish photographed at a live event

I quickly realised that my experience, knowledge, and technical skills could positively impact these coaches.

By helping fit pros build websites, membership labs, and automations that streamline and improve their service, these coaches can make a bigger difference in their clients' lives.

I knew this was the community I wanted to serve...I'd found my place in the industry!

Over the past eight years, I have helped hundreds of coaches, mentors, and industry leaders’ level up their services, systems, and online marketing.

With over 15 years of experience in graphic design, marketing, branding, and automation, I have a unique understanding of the systems that create an industry-leading digital floor for your fitness business.

I know what works and what doesn't for fit pros.

Collaboration, understanding your goals (short-term and long-term), and discovering pain points and friction you didn't even realise existed within your business are all part of my design process. The solution is tailored specifically to YOUR fitness business.


Get in touch to find out how I can help you build an effective, efficient and unique digital foundation for your fitness business.

Let's have a chat!

My experience

I've been a designer for 15 years!

I have a diploma in user experience Design

I'm a fitness client myself

I have a background in Brand design

A little more about me…

  • I drink my coffee black and the stronger the better!
  • I’m a qualified scuba diver and would recommend everyone try it at least once.
  • I regularly compete in Jiu Jitsu.
  • I recently became a dad so work life balance on very little sleep is the new normal for me.
I’m dedicated to helping you and many more Fit Pros achieve their business goals and impact the lives of others like me on their own fitness journey.

If you choose to work with me I can guarantee that you’re website will make a strong first impression, communicate effectively to your ideal client and have an online presence that you’re proud to show off.

Looking to start a project?

Get in touchGet in touch