A Premium Personal Training Experience
One Percent Club is a premium personal training team based in Marylebone, London. They were growing quickly through referrals and returning clients, but they needed a website that could do two things at once, showcase the brand and results at a high-end level, and turn warm interest into real enquiries without adding more admin.
This project focused on building a clear, conversion-first site structure, supported by proof (transformations, testimonials, success stories) and long-form content (blog articles), with simple pathways to either apply or book a call.
One Percent Club already had the hard part, strong coaching, loads of transformations, and over 60 written articles. The issue was packaging it in a way that people could understand quickly.
Key challenges were:
I designed and built a premium, modern website experience that makes the offer feel simple, structured, and credible.
The site was shaped around two user journeys:
To support growth and reduce friction, we also:
Customer goals:
Company goals:
The site was planned with a clear page structure first, then refined through wireframes and a stylescape to lock in the premium look and feel.
Key elements included:
Project included:
