Redesigning the website inline with the gyms brand and its expansion

Improve Glasgow provide a premium level personal training service within their state of the art facility.

Since 2013 Improve Glasgow have been providing Personal Training and bootcamp style classes to the people of Glasgow, encouraging them to get fit and lead a healthier lifestyle.

Since then the gym has gone from strength to strength and in March 2019 the owner Ross opened Improve Glasgow 2.0, a state of the art facility with a sleek design.

Project included:

Web Design
Sales Page

The Challenge

When Ross approached me to redesign his website towards the end of 2019 it was clear the existing website did not reflect the brands look, feel or the award winning service they had become known for.

The Solution

Working closely with Ross I set to work by first understanding the brand, his customers and the service he provides. The success of this website was dependent on understanding and effectively implementing the process of onboarding clients and showcasing the gym, it's story and the client experience.

The Goal

Align Goals of both the customer and company

Customer base:

  • Clients want to invest in themselves
  • Willing to pay a premium price
  • They want 1-1 guidance
  • They like the social aspect of the gym

Company goals:

  • To ensure brand/marketing assets are aligned
  • To grow the team over the long term
  • To increase the number of client conversions 175 to 240 by April 2020
  • The onboarding process needs to be easier for clients understand


For this project I produced low and high fidelity wireframes to ensure that the user experience and content met the clients expectations.

On Brand Design

Another source of income for the client is through the sale of t-shirts, hoodies and patches. This does two things; it helps to gain brand exposure when the students wear the clothing out in public and it also makes them feel connected to the gym/feel part of a tribe.

What the client had to say

"After spending years struggling to find a designer who was reliable, available and punctual, I was referred to Kev and haven’t looked back. He’s built two websites for me so far and is my go-to for anything web or graphics based. Consummate professional, nothing’s ever a problem and his work is top notch. Your work will be in safe hands with Kev."

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