Building an online community for 'the coaches coach'

Joe Parish helps coaches look, feel and perform at their very best in mind, body and business.

I've been working with Joe for over 7 years now. I helped him develop his first online business and have continued to support him as he has gone from strength to strength.

In this project I created a members only website; The High Performance Lab,  this is part of the service Joe provides to the coaches he works with.

I also helped him automate some of his onboarding and check-in systems that previously, he was manually doing.

Project included:

Web Design
Workflow Automations
Sales Page
Membership Website

The Challenge

To develop a members only site that aligns with Joe's business workflows and making sure that the site compliments the service he provides.

By connecting the apps Joe uses, he is able to track each stage of his clients journey and ensure that the onboarding process is as streamlined as possible.

The Solution

The content Joe provides takes centre stage and therefore The User Experience was vital in making sure the site was easy to use and accessible.

Getting to know Joe's processes from marketing to onboarding and client management to content creation was key to understanding his business and how best to support him.
The Goal

Integrate Joe's onboarding process with the website

Through a series of emails as well as automation workflows, Joe's clients seamlessly receive the information they need to get started as well as sign up to the secure members only lab.

Once in the lab they are able to progress through introductory videos and complete any further steps Joe requires.

Automating Joe's onboarding
and check-in systems

By connecting all the apps Joe uses to run his business and automating his workflows, he can now focus more of his time on helping his clients, marketing, running his podcast and getting involved in a few personal challenges (Great Euro Tri anyone?)


Mapping out the various sections for the membership lab and the structure of the page was something I worked very closely on with Joe. Making the website as easy to navigate as possible was the main goal here.

Members area

For the design and the development of the members lab, I focussed on creating a streamlined sign up and login process. Landing on the dashboard the user can quickly access a 'Getting Started' section and view the latest Masterclasses (a weekly program Joe produces via Zoom).

Another key component was making it easy to upload content on a regular basis.

What the client had to say

"Kev has helped me completely transform, scale and grow my coaching business. I’ve worked with him personally now for the past 7 years and he’s played a pivotal role in my success, development and ability to scale, reach new customers and improve the speed, efficiency and effectiveness of the service I provide.

Having him as part of my team has been one of the biggest drivers in my success over the past few years and I certainly wouldn’t be where I am today without him."

Your success is my success

I want to help you transform your business and impact more people
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